Marketing Strategy
Positioning, audience research, channel planning and campaign roadmaps built around how your customers actually buy.
Scale with Marriam
Marketing strategy that brings customers in — and brings them back.
- Brands
- Agencies
- Restaurants
- Companies
What I do first
I build the strategy your brand runs on.
Before a single post, ad or email goes out, I map out who you're for, what you say and how you'll grow. Every channel after that follows the plan.
Bring me in for the strategy alone, or have me build it and run it end to end.
Book a strategy call-
01
Brand positioning
Who you're for, why you're the obvious choice, and the message that says it everywhere.
-
02
Audience insight
Who buys, why they buy, where they spend their time and what brings them back.
-
03
Market & competitors
Where competitors are loud, where they're missing, and the gap your brand can own.
-
04
Go-to-market plan
How a new brand, product, menu or location reaches the market, step by step.
-
05
Channel & campaigns
Which channels, what each one is for, and a campaign calendar tying them together.
-
06
KPIs & roadmap
The numbers that matter and a growth roadmap with clear milestones to move them.
Strategy built for these brands.
Restaurants, bakeries, beauty, consulting and development companies. Each of these brands started with a strategy.
Who am I
Strategist first. Marketer always.
I'm Marriam. I build marketing strategies for brands, agencies and companies — then I run them end to end.
Most businesses don't have a marketing problem, they have a joined-up problem: the social posts say one thing, the ads say another, the website doesn't convert and nobody follows up with the customers they already won. I fix that by treating marketing as one system — from the first impression on Instagram to the CRM message that brings a customer back for the third time.
I've worked with brands across the globe, with a lot of that time spent in restaurants and hospitality, where repeat customers are everything.
- 360°One strategy across every channel
- GlobalBrands served across borders
- End to endFrom the strategy to the execution
Every channel, one strategy.
Eight disciplines working around your brand instead of eight freelancers working around each other.
01 / 08
Marketing strategy
The plan everything else hangs on: who you're for, what you say, where you show up and what success is measured by. Nothing gets posted, sent or launched without it.
- Audience & positioning
- Channel plan & campaign calendar
- Goals and KPIs
My work includes
Everything your brand needs to grow.
Take the full 360° engagement, or bring me in for the piece that's holding you back.
Social Media & Automated Posting
Content calendars, design, reels and captions — scheduled and published automatically, so your brand shows up every day without anyone chasing it.
CRM & Customer Retention
CRM setup, segmentation and automated journeys that turn first-time buyers into regulars. This is where most of the growth is hiding.
Newsletters & Email
Newsletters people open, plus the welcome, nurture and re-engagement flows that keep working after you've hit send.
Blogs & Content
Search-led articles and brand storytelling that earn traffic, build authority and give your social and email something worth sharing.
Paid Ads
Meta and Google campaigns planned, launched and optimised against real business outcomes — not vanity metrics.
Funnels
Landing pages, lead magnets and follow-up sequences mapped as one journey, from first click to paying customer.
Website SEO
Technical fixes, on-page optimisation and local SEO so the people already searching for what you sell find you first.
Website Development
New brand websites and upgrades to existing ones — designed and built to load fast and convert.
The part most agencies skip
Winning a customer is the start. Bringing them back is the business.
A new follower or a first order is only worth something if there's a system behind it. So every strategy I build closes the loop: campaigns bring people in, the CRM remembers them, and the right message brings them back.
Talk through your customer journey-
01
Attract
Social content, paid ads, SEO and blogs put your brand in front of the right people.
-
02
Convert
Funnels, landing pages and a website built to turn attention into orders and enquiries.
-
03
Retain
CRM, newsletters and automated journeys that keep customers close after the first purchase.
-
04
Win back
Targeted campaigns that re-engage lapsed customers and turn them into regulars again.
Built for brands that want regulars, not just reach.
Restaurants & food brands
Launch campaigns, daily social content, local SEO, online-ordering sites and the CRM and loyalty campaigns that keep tables full on quiet days. I know how this industry moves, and what makes a guest come back.
Consumer brands
A recognisable presence on Instagram, backed by ads, email and a site that sells.
Agencies
A strategy and delivery partner for the channels your own team doesn't cover.
Companies & service businesses
Lead-generating funnels, a CRM your sales team actually uses and content that builds trust.
Scale with Marriam · Web Studio
Websites that do the selling for you.
I don't stop at the strategy. I design and develop websites for brands, and upgrade the ones that aren't pulling their weight.
- New brand websites designed around your identity and your customer journey.
- Website enhancement — speed, structure, design and conversion fixes on your existing site.
- Landing pages & funnels for campaigns, launches and lead capture.
- SEO built in from the first page, not bolted on afterwards.
- Connected to your marketing — CRM, email, analytics and ad tracking wired up from day one.
Collaborating for success.
-
01
Discovery
A proper look at your brand, customers, competitors and numbers, starting with a 30-minute call.
-
02
Strategy
A 360° plan: channels, campaigns, content, CRM journeys and the targets I'll hold myself to.
-
03
Execution
I build and run it — content, ads, automations, website — with you approving, not chasing.
-
04
Optimise & scale
Regular reporting, honest reads on what's working, and budget moved to where the growth is.
Ready to scale?
Book a free 30-minute call. Bring your goals and whatever isn't working; you'll leave with a clear view of where the growth is.
Calendar not loading? Open the booking page directly